Objectives of the Workshop

Objectives of the Workshop
1) To train and sharpen young creative minds to develop effective concepts
2) To support and stimulate new creative young bloods in the region
3) To help the Asia Pacific advertising industry compete in a global market
4) To elect and provide exposure for the most talented young creative team
5) To encourage young creative to strengthen team relations for the workshop
Who should be the attendees ?
It is expected that attendees to the Workshop will be selected through local ad associations. Each association from the AdFest Organizing Committee will select two candidates (preferably 1 art director and 1 copywriter with English speaking skills) to represent the association as a creative team and send them to the Workshop. This can be done through a national competition or by other local selection means.
The age of candidates attending the Young Lotus Workshop will be limited to no more than 30 years of age (born in 1976 or after) no month restriction with 1-5 years experience in the advertising field.
The total number of candidates is anticipated to be no more than twenty-six (thirteen national teams). Associations on the AdFest Steering Committee will have first refusal for the places. These are 1) Mumbai (STACA), 2) Seoul (KFAA), 3) Jakarta (PPPI), 4) Tokyo (JAF), 5) Beijing (CAA), 6) Bangkok (AAT). Other city associations that have expressed and interest are 7) Kuala Lumpur, 8) Ho Chi Minh, 9) Singapore, 10) Manila, 11) Taipei, 12) Colombo, 13) Dhaka, and 14) Hong Kong.
Benefits of the Attendees
1) A chance to work with a selection of the best creative practitioners from the Asia Pacific advertising industry
2) Absorb essential creative know-how from world-class advertising gurus
3) Learn techniques and tips directly form successful creative
4) Meet your peers and build on your industry contacts
5) Build strong team skills